LOTUS; FOR THE DRIVERS
Mahiki Racing are a British race team and official team of Lotus Cars, competing in the 2025 British GT Championship with three Lotus Emira GT4s. Competing against some of the biggest names in motorsport; McLaren, BMW, Lamborghini, Mercedes and more, they return Lotus to GT racing after an 8-year hiatus, reminding the world of their iconic racing legacy.
Disruptive Digital Marketing Agency has successfully crafted a dynamic brand identity for Mahiki Racing, blending sleek typography with high-impact graphics, fluid animation, and striking photography. We craft sharp strategies for online marketing, as well as creating a warm and welcoming community at all events. From zero to hero on social media channels, we have crafted compelling narratives and built from the foundations upwards to a community of engaged and excitable fans.